Shop Privacy Policy | adidas ID

Identity information – includes: name [first, last, initials], Date of Birth, e-mail address, unique consumer identifier number (including your adiClub membership number), nickname, password, social media identifiers and information passed along to us via your Facebook or adidas Running account, your device fingerprint, and gift card codes that are assigned to you. We use it to verify your identity.

Contact information - includes: your phone number, shipping and billing address, e-mail address, Messenger ID, social media handle, any other communication channel you have used to contact us for more information. We use it to contact you for different reasons depending on the purposes stated below.
 

Location information - includes: your residential location, current log-in location [IP address], GPS location (if you wish to share us, for example through your mobile device settings), or the specific adidas site you have visited that might give us clues about where you are. We use it to help you find what you are looking for at your current location

Size information - includes: shoe size, clothes size, height, weight, chest, waist, hip, inseam, body shape, heel-toe measurement. We use it to make sure your gear fits.

Purchase information - includes: your payment information (credit card number), payment risk profile (provided to us by our payment risk solution), shopping cart (your ordered items), delivery details, shipping and billing address, customer order number, purchase history with adidas, transaction ID, and any other information related to your purchase. We use it to complete your order on adidas sites and apps, in adidas stores, or other selling platforms.

Behavioural and Profile information- includes: your shopping history, Wishlist items, your browsing behaviour, your browsing preferences, your shopping preferences, in-store interactions, your workout history, product reviews, social media interactions with us, and any other intelligence we have about you to help us learn you as a consumer better, including “Community information”. We use it to know you better as a consumer, so we can send you marketing messages containing only products and services that we think you might be interested in.

Community information – includes: information provided by you when you participate various adidas events and communities either as a trainer, team member, a participant or as a promotor of our events, including for example: pictures, videos, your nickname, your team, your interests and preferences, your feedback, leader boards, event participation, joined groups, and registration details. We use this information to organise the events and communities, and to know more about you as a consumer.
 

Social Media information – includes: information obtained through your interaction with us on various social media channels such as Facebook, Instagram, Google, etc., including: any social media information that is publicly available such as your social media handles, social media interactions and public postings, your “Likes” and other reactions, your social media connections, your photos that are public, or those you send to us by mentioning us or following our social media posts by using “handles” or “hashtags”. We obtain this information from the social media network (e.g. Facebook, Snapchat, Instagram, etc.) directly or indirectly through third-party agencies we have agreements with.

Device information – includes: Information about your device or browser that give us an idea about your browsing behaviour or device usage. Your device information is collected by our app, and your browser information is collected by our cookies, tags, and pixels. This is often required for network security purposes. This includes, but not limited to: IP address, date and time of the visit, how long you remained on our website, the referral URL (if you came to our site via a different site or an advertisement), the pages visited on our site, your browser type, device type, versions, operating system.

Activity information - includes: fitness data (for example workout start and end times, activity type, sports category), sensor data (for example step goal, duration, pace, distance, calories, heartbeat, RunScore and speed), and other data related to your adidas Running app. We use it to help you improve your performance goals and improve your user experiences and identify what products might be best for you based on your exercise patterns.

Correspondence – includes: conversation we have when you contact customer service, the emails you write us about our products or services, the complaints you address to us via post, e-mail, fax, or call, notes we prepared on your feedback, call back from our Customer Service to you, voice recordings made by Customer Service when you consent to your calls with our Customer Service agents being recorded, and any other communication or correspondence between you and adidas Customer Service teams and/or personnel/service providers, and any other communication between you and adidas personnel. We ask you for your consent before recording Customer Service calls for quality assurance purposes.
 

Preference information - includes: preferred language, log-in location, Wishlist items, preferred shipping address, browsing preferences, our correspondence with you, your adidas product reviews. We use it to give you convenience when you visit and/or shop on our sites and apps.

adiClub information – includes: Unique Member Identifier (member ID), date you became a member, store ID (if you signed up in a retail store), source ID, country and brand of your original membership, membership points, engagement history, rewards history, membership vouchers associated to members. All the information the listed here will be kept for as long as you are an adiClub member.

Purpose

Legal Basis

I. Site (adidas Domain) Operation And App Operation

Legitimate Interest & Consent

II. Domain And Network Security And User Authentication

Legitimate Interest & Consent

III. Global Credential To All adidas Platforms – User Experience

Legitimate Interest & Consent

IV. Sales Of adidas Products - Online And Off-Line Order

Performance of Contract & Consent

V. Payment Fraud Detection

Performance of Contract & Consent

VI. Product Delivery

Performance of Contract & Consent

VII. Electronic Delivery Tracking

Consent

VIII. Business Operational Analytics

Legitimate Interest & Consent

IX. Customer Service

Legitimate Interest & Consent

X. Personalised Marketing Messages Via Email (Newsletter Sign-Up)

Consent & Consent

XI. Personalised Marketing Messages Via Email (Via Existing Contract)

Legitimate interest & Consent

XII. Targeted Messages On 3rd-Party Advertising Platforms

Consent

XIII. adiClub Membership Administration – Where Applicable

Performance of Contract & Consent

XIV. Private Event Registration

Performance of Contract & Consent

XV. Open Event Registration

Legitimate Interest & Consent

XVI. Product Research And Development

Legitimate interest & Consent

XVII. Legal Obligation - Cooperation With Law Enforcement And Regulatory Authorities (Including Courts)

Legal Obligation

Collecting Your Device Information On Our Website Using Cookies, Pixels, Tags, And Similar Technologies (Cookies Notice)

Legitimate Interest | Consent

XIX. User-Generated Content (UGC) Acquisition From Social Media

Performance of Contract & Consent

XX. Push Notifications (In-App Communication)

Legitimate Interest & Consent

XXI. Operation of adidas Running Features

Performance of Contract & Consent

I. SITE (ADIDAS DOMAIN) OPERATION AND APP OPERATION

PROCESSING

To run the sites that are connected to the adidas domain and the adidas app, fix bugs to make sure you always see the site the way we intended, and monitor compliance with our Terms and Conditions, we screen all traffic to our site and analyse data that is received by our servers. 

Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.

LEGAL BASIS

Legitimate Interest & Consent

CATEGORIES OF PERSONAL DETAILS

Device information 

Identity information 
 

Behavioural and Profile information 
 

Preference information 
 

RETENTION PERIOD

Browsing Session 

We need your data for as long as you are on the site. We will store or keep it for a period of 4 (four) years from the date of collection unless we are required by law to retain it for longer.

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Site Administration Support Providers 
 

II. DOMAIN AND NETWORK SECURITY AND USER AUTHENTICATION

PROCESSING

To protect our domains, detect unusual activities, and prevent security threats and protect our site-visitors from unauthorised accesses (such as hackers), we screen all traffic to our sites, and authenticate user log-in information using tokens to verify the details you provide to us and compare it with other available information, such us the credentials you have provided directly to adidas or other platforms (such as adidas Running or Facebook) or information that is available in the public domain to ensure only “authorised” users have access to our sites.

Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.

LEGAL BASIS

Legitimate Interest & Consent

CATEGORIES OF PERSONAL DETAILS

Device information 

Identity information 
 

Behavioural and Profile information 
 

Preference information 
 

RETENTION PERIOD

Browsing Session 

We need your data for as long as you are on the site. We will store or keep it for a period of 4 (four) years from the date of collection unless we are required by law to retain it for longer.

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Site Administration Support Providers 
 

III. GLOBAL CREDENTIAL TO ALL ADIDAS PLATFORMS – USER EXPERIENCE

PROCESSING

We know you don’t like to remember usernames and passwords, or having to register multiple times. 

To enable our users to log on to all platforms, portals, services, communities and apps operated by or on behalf of adidas Data Controllers (which includes the adidas Running app and services) (adidas Platforms) with one set of log-in credentials (adidas Log-In), we store your adidas Log-In in our global authentication platform. When you use your adidas Log-In to enter any adidas Platform, we will use a token to verify your identity from our global authentication platform. This also further ensures our network and domain security. 

Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”.

 

LEGAL BASIS

Legitimate Interest & Consent

CATEGORIES OF PERSONAL DETAILS

Identity information (username, password, email) 
 

adiClub information (for adiClub members only)
 

Preference information 
 

RETENTION PERIOD

Your account duration or Inactivity + four (4) years 

To allow you to sign in with your adidas Log-In on adidas Platforms, we need to maintain your data for as long as you have an account with us, or if you stop using our services without requesting to delete your data, we will keep it for a period of 5 (five) years from the date of collection. 
 

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Site Administration Support Providers 
 

IV. SALES OF ADIDAS PRODUCTS - ONLINE AND OFF-LINE ORDER

PROCESSING

To process your online and/or in-app orders, make sure your payment is received, comply with the requirements under our Terms and Conditions (3. Purchase Terms) (for selling you the products) including invoice processing, delivery, personalisation services, exchanges and refunds, click and collect. Your order cannot be completed if our payment fraud detection solutions flag your transaction as suspicious and potentially fraudulent. 

Please note the payment fraud detection system is an automated decision-making process. It is required to allow us to conclude the contract with you. You have the right to request a human review of this decision, and challenge the decision by contacting our customer service. However, we shall have the right of final decision to refuse to accept or cancel any order based on this payment fraud detection system as per our Website Terms and Conditions and/or our adidas App Terms and Conditions. Whenever you provide your payment information on our web store or mobile app store for your online and/or in-app orders, this is processed by our Payment Processing Providers and Payment Risk Solution Providers who are certified for compliance with the Payment Card Industry Data Security Standards.

LEGAL BASIS

Performance of Contract & Consent

CATEGORIES OF PERSONAL DETAILS

Identity information 

Contact information 

Location information 

Size information 

Purchase information 

Correspondence 

Device information 

adiClub information (for adiClub members only)
 

RETENTION PERIOD

Duration of contract and statutory limitation period of 5 (five) years from the date of collection. We need to keep the information in case of any legal disputes concerning the contract. 
 

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Selling Partners (where applicable) 

Manufacturing Providers 

Delivery Service Providers 

Payment Risk Solution Providers 

Payment Processing Providers 

IT Cloud Solution Providers 

 

V. PAYMENT FRAUD DETECTION

PROCESSING

We combine the purchase information you provide to us with other information we obtain through our third-party payment risk and fraud prevention service providers to ensure any purchases are legitimate, or you do not purchase our products in violation with our terms and conditions. This means depending on the outcome of the analysis of your information, we may reject your order, and decline your payment. This is an automated decision-making process that is required to conclude our sales contract with you.

LEGAL BASIS

Performance of Contract & Consent

CATEGORIES OF PERSONAL DETAILS

Identity information 

Contact information 

Behavioural and Profile information 

Purchase information 

Device information 


 

RETENTION PERIOD

Duration of contract and statutory limitation period of 5 (five) years from the date of collection. We need to keep the information in case of any legal disputes concerning the contract. 
 

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Payment Risk Solution Providers 

Payment Processing Providers 

IT Cloud Solution Providers 



 

VI. PRODUCT DELIVERY

PROCESSING

Once you have successfully placed an order, we use your contact details (home and/or shipping address) and other purchase information to deliver the products you purchased to you.

LEGAL BASIS

Performance of Contract & Consent

CATEGORIES OF PERSONAL DETAILS

Identity information: Name 

Contact information: Shipping Address 

 

RETENTION PERIOD

Duration of contract and statutory limitation period of 5 (five) years from the date of collection. We need to keep the information in case of any legal disputes concerning the contract. 
 

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Delivery Service Providers

IT Cloud Solution Providers 

 

VII. ELECTRONIC DELIVERY TRACKING

PROCESSING

This is a service provided on request of the consumer by our Delivery Partners. 

You have the option to track your delivery using services provided directly by our delivery partners; however, we will only be able to share your information with our delivery partners for this purpose with your consent. The service is hosted on the Delivery Partner’s platform. You should read their Privacy Policy for the processing of your Personal Data for this purpose.

LEGAL BASIS

Consent

CATEGORIES OF PERSONAL DETAILS

Identity information 

Contact information 

Any other information you may directly and voluntarily provide to the Delivery Partner 

 

RETENTION PERIOD

As determined by our Delivery Partner but, in any case, we will keep this data for a period of 5 (five) years from the date of collection. 
 

CATEGORIES OF RECIPIENTS

Delivery Service Providers 

ESOs 

 

VIII. BUSINESS OPERATIONAL ANALYTICS

PROCESSING

We need to know how we do as a business. This is in the interest of our shareholders, our board members, our employees, and our partners. For this purpose, we need to analyse different categories of information to understand how our products are selling in different markets, what are the popular features of our products, what worked and what didn’t in terms of our marketing and advertising campaigns, our product designs and distribution strategy, our website design and overall user experience, so we can establish, implement, and evaluate our business strategy. 

This includes analysing data to understand how users browse our site and use the app to improve our user experience design to make sure you will continue to purchase our products and interact with us on our sites and applications. 

To minimise the risk to you as an individual, we will only use either the unique consumer identifier or the IP address for this purpose. 

You can learn more about how our Data Analytics Solution Providers provide analytics services by using your data here: 

Adobe Analytics Data Collection: 

https://experienceleague.adobe.com/en/docs/analytics/technotes/privacy/privacy-overview 

Google Analytics Data Collection: 

https://support.google.com/analytics/answer/11593727?hl=en 

 

LEGAL BASIS

Legitimate Interest & Consent

CATEGORIES OF PERSONAL DETAILS

Identity information: Unique Consumer Identifier (only) 

Size information 

Purchase information 

Behavioural and Profile information 

Community information 

Activity information 

Device information 

Correspondence 

adiClub information (for adiClub members only) 

 

RETENTION PERIOD

When using analytics services provided by the vendors identified above, we are required to retain data for the period specified by these vendors. You can find the retention period indicated by the vendors here: 

Adobe Analytics: 25 months (https://experienceleague.adobe.com/en/docs/analytics/technotes/data-retention) 

Google Analytics: 38 months 

(https://support.google.com/analytics/answer/7667196?hl=en) 

Notwithstanding the vendors’ specific retention periods, we will keep your data for a period of four (4) years from the date of collection. We need the information for this duration to produce accurate analysis of our business operations. 
 

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Prospective Buyers and Investors 

Business Consulting Service Providers 

Data Analytics Solution Providers 

IT Cloud Solution Providers 

 

IX. CUSTOMER SERVICE

PROCESSING

We collect your Personal Data to tell you when the product you like is available upon your request and respond to your questions and concerns through various communications channels we make available to you.

 

LEGAL BASIS

Legitimate Interest & Consent

CATEGORIES OF PERSONAL DETAILS

Identity information 

Contact information 

Location information 

Size information 

Purchase information 

Correspondence 

adiClub information (for adiClub members only) 

 

RETENTION PERIOD

Statutory limitation period of 5 (five) years from the date of collection. We need to keep the information in case of any legal disputes. 

 

CATEGORIES OF RECIPIENTS

Customer Service Provider 

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Selling Partners (where applicable) 

Delivery Service Providers 

Payment Risk Solution Providers 

Payment Processing Providers 

IT Cloud Solution Providers 

 

X. PERSONALISED MARKETING MESSAGES VIA EMAIL (Newsletter Sign-Up)

PROCESSING

We send you marketing messages that we think you would be interested (“personalised”) to the email address you provide to us because you signed up to our email newsletters. To send you “personalised” messages, observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Data from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you. 

Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”. 

 

LEGAL BASIS

Consent

CATEGORIES OF PERSONAL DETAILS

Identity information 

Contact information (if available to adidas) 

Location information 

Size information (if available to adidas) 

Purchase information (if available to adidas) 

Behavioural and Profile information (if available to adidas) 

Community information (if available to adidas) 

Social Media information (if available to adidas) 

Activity information (if available to adidas) 

Device information 

Preference information (if available to adidas) 

 

RETENTION PERIOD

We retain it for a period of four (4) years from the date of collection as long as you do not withdraw your consent for us to send you emails or object to us processing your Personal Data for marketing purposes by unsubscribing from our adidas newsletter. 

 

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Email Marketing Support Providers 

IT Cloud Solution Providers 

 

XI. PERSONALISED MARKETING MESSAGES VIA EMAIL (via existing contract)

PROCESSING

We send you marketing messages that we think you would be interested in (“personalised”) to the email address you provide to us during a purchasing contract. To send you “personalised” messages, observe your online (and sometimes, where applicable, offline) behaviour, and analyse your behaviour using analytics to best estimate what product lines you might be interested in, and you can benefit from. This requires us to collect various categories of Personal Data from you. We use different analytics tools to understand what your behaviour means in terms of your like and dislike of our various product lines, and to understand the impact (success rates) of the messages delivered to you. 

Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”. 

 

LEGAL BASIS

Legitimate interest & Consent

CATEGORIES OF PERSONAL DETAILS

Identity information 

Contact information (if available to adidas) 

Location information 

Size information (if available to adidas) 

Purchase information (if available to adidas) 

Behavioural and Profile information (if available to adidas) 

Community information (if available to adidas) 

Social Media information (if available to adidas) 

Activity information (if available to adidas) 

Device information 

Preference information (if available to adidas) 

adiClub information (for adiClub members only) 

 

RETENTION PERIOD

We retain it for a period of four (4) years from the date of collection as long as you do not object to us processing your Personal Data for marketing purposes, including sending of marketing messages, by unsubscribing from our adidas newsletter. 

 

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Email Marketing Support Providers 

IT Cloud Solution Providers 

 

XII. TARGETED MESSAGES ON 3RD-PARTY ADVERTISING PLATFORMS

PROCESSING

We use third-party advertising platforms, such as Facebook, Google, YouTube, Instagram, etc. to send you messages that are targeted at you, based on your behaviour and browsing pattern, at specific times and locations of these platforms to increase the efficiency of our advertising campaigns. We use third-party solutions such as Google Audience and Facebook Custom Audience to help us do a better job at targeting our campaigns and messages for our consumers. Your Personal Data is shared with the third-party advertising platforms, and they will attempt to match your profile in their database to determine the optimal time and place (the page you are browsing) to show you an advertisement from adidas. We also need to analyse necessary information to understand the impact of our campaigns. If you don’t accept that we track you for this purpose, you will still see adidas advertisements on other platforms at random. 

You can learn more about how our Advertising Partners help us achieve this purpose by visiting their sites: 

Google Personalised Advertising: https://support.google.com/adspolicy/answer/143465?hl=en 

Google Advertising Policies: https://support.google.com/adspolicy/answer/6020956 

Facebook Lookalike Audiences: https://www.facebook.com/business/help/164749007013531 

Facebook Custom Audience Terms: https://www.facebook.com/legal/terms/customaudience 

Use of Cookies/Tags/Pixels: We may collect your personal details for this purpose by using technologies such as cookies, pixels and tags to collect your device information. More information is available in “XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES”. 

 

LEGAL BASIS

Consent

CATEGORIES OF PERSONAL DETAILS

Identity information 

Contact information (if available to adidas) 

Location information 

Size information (if available to adidas) 

Purchase information (if available to adidas) 

Behavioural and Profile information (if available to adidas) 

Community information (if available to adidas) 

Social Media information (if available to adidas) 

Activity information (if available to adidas) 

Device information 

Preference information (if available to adidas) 

adiClub information (for adiClub members only)

 

RETENTION PERIOD

We retain it for a period of 5 (five) years from the date of collection as long as you do not withdraw your consent.

 

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Advertising Agency Partners 

Social Media Platforms 

Targeted Marketing Service Providers 

IT Cloud Solution Providers 

 

XIII. ADICLUB MEMBERSHIP ADMINISTRATION – WHERE APPLICABLE

This section applies when you create and register a membership account and become an adiClub member. 

adidas collects and uses your adiClub membership Personal Data for the purposes of: 

1. Compliance with Membership Terms and Conditions; and 

2. Profiling for Personalised Content, Experience, and Business & Marketing Analytics. 

 

1. Compliance with Membership Terms and Conditions

PROCESSING

When you apply and create a membership account, we collect and use your Personal Data to administer your account and comply with the adiClub Terms and Conditions. 

This includes the following: 

a. collecting, storing, and processing the Personal Data you provided in the registration form to create a membership profile and account for you; 
b. assigning a membership ID to your profile and account and using the membership ID along with other Identity Information you provided to identify you; 
c. enabling your membership account details to be used as your adidas “Global Credential” for accessing all adidas brand domains and apps; 
d. sending you email messages about your account status, management (rewards and gifts in accordance with membership Terms & Conditions) and maintenance requests (for example, password reset); 
e. sending you push notification via adidas apps about your account status, management (rewards and gifts in accordance with membership Terms & Conditions) and maintenance requests (for example, password reset) - you can switch off push notifications at any time using “Settings” in your mobile devices. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your membership; 
f. storing your shipping address and payment details to shorten check-out time online and in the app; 
g. storing your complete order history so you can access it at any time; 
h. allowing you to track your order delivery from your account; 
i. accessing your membership profile and providing you services and support – including updating your account information following your instructions, providing you with support and answer your queries about your account, your purchases, technical support for using our apps, supporting you with your privacy queries - when you contact adidas through various communication channels using your membership ID and profile; and 
j. storing all Personal Data we collect from you directly or indirectly that has been identified via your membership ID or email with your membership profile, including details you may have shared at a adidas brand retail store and outlet to enable for the purposes of calculating levels to enable all the points listed above. 
k. Review your account activity to delete inactive (closed) accounts: your account is considered inactive after four (4) years if you have not made any purchases, visited and/or used any of the features of our website or apps or opened any of the emails we have sent you or made any changes to your profile or interacted with adidas in any way for 4 years. When your account is considered inactive, all data stored by adidas (adidas.co.id/adidas app/adidas Running app) and associated with your member account will be deleted. 
 

LEGAL BASIS

Performance of Contract & Consent 

 

CATEGORIES OF PERSONAL DETAILS

Membership Administration Information 

Identity Information 

Contact Information 

Browsing Information 

Mobile Device Information 

Correspondence 

Image and Recordings (when available to adidas) 

Personal Opinion (when available to adidas) 

Measurements (when available to adidas) 

Payment, Purchase and Transaction Information (when available to adidas) 

Social Media Interaction and Activity (when available to adidas) 

Behavioural and Preference Information (when available to adidas) 

 

RETENTION PERIOD

Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract. 

 

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Prospective Buyers and Investors 

Business Consulting Service Providers 

Data Analytics Solution Providers 

adiClub Partners 

 

2. Profiling for Personalised Content, Experience, and Business and Marketing Analytics

PROCESSING

We use your Personal Data to create personalised content for you and make sure we interact with you in a manner that you are more likely to keep and maintain your membership, respond to our messages, and to continue purchase adidas products and use adidas platforms. 

More specifically, this includes using your Personal Data in the following ways: 
PROFILING (AUDIENCE MANAGEMENT) 
We create a profile about you by consolidating all the information you provided to us directly or indirectly. This allows us to establish a personalised interaction with you that is based on our past interaction, and other information we can use to infer your likes and dislikes. We use audience management technologies to ensure the right messages and information reach you at the right moment through the right channel. This includes sending you marketing messages of deals and products or addressing you across digital media through ads on adidas brand platforms. The level of personalisation depends on the permission you have provided to us. 

MARKETING ANALYTICS 
We use your data for different analytical purposes to better understand: 
a) how you browse and use our platforms; 
b) which products you are interested in; 
c) which features of our products and platforms you like; 
d) the quality of our services including customer service, marketing and advertising campaigns addressed to you, and your reaction to these services; 
e) our product and website design; 
f) and whether overall user experience worked for you or not. We use this analysis to improve the relevance of our marketing communication to you and the quality of our personalisation experience across our channels and platforms. 

DATA ENRICHMENT 
We create a single, unified consumer profile of you by matching all personal data which you can be identified. This includes personal data we collected directly or indirectly from you across digital media or offline, the feedback you provide to us, your interaction and communication with us through our various platforms and communication channels. 

IMPROVE DATA MODELS 
We use data science and your profile and personal data to create data models that can help us improve the logic in our analytics activities that give us more insight about your comments and feedback, your interactions, preference and needs in our products and services. We will compare the data model we created using your profile with other similar consumer profiles and categories to further predict and analyse your preference. 

 

LEGAL BASIS

Legitimate Interest 
You have the right to object to our legitimate interest at any time. 
 

CATEGORIES OF PERSONAL DATA

Membership Administration Information 

Identity Information 

Contact Information 

Browsing Information 

Mobile Device Information 

Correspondence 

Image and Recordings (when available to adidas) 

Personal Opinion (when available to adidas) 

Measurements (when available to adidas) 

Payment, Purchase and Transaction Information (when available to adidas) 

Social Media Interaction and Activity (when available to adidas) 

Fitness Activity Information (when available to adidas) 

Behavioural and Preference Information (when available to adidas) 

 

RETENTION PERIOD

Duration of membership and for as long as you do not object to our legitimate interest by deleting your Personal Data 

 

CATEGORIES OF RECIPIENTS

adidas AG Subsidiaries and Affiliates 

Prospective Buyers and Investors 

Business Consulting Service Providers 

Data Analytics Solution Providers 

 

XIV. PRIVATE EVENT REGISTRATION

PROCESSING

When you sign up for an event we organise that have limited spots, we use the Personal Data you provide to reserve a spot for you. Your Personal Data will be used according to the Terms and Conditions associated with the event. 

 

LEGAL BASIS

Performance of Contract & Consent 

 

CATEGORIES OF PERSONAL DETAILS

Identity information 

Contact information 

Location information 

Activity information: any information we may collect from you on the day of the event. 

adiClub information (for adiClub members only) 

 

RETENTION PERIOD

Duration of the event and statutory limitation period of 5 (five) years from the date of collection in case of any disputes.

RECIPIENTS

adidas Controller organizing the event. 

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Event Partners (where applicable)

IT Cloud Solution Providers (where applicable) 

 

XV. OPEN EVENT REGISTRATION

PROCESSING

We often also organize events that are open to everyone. We use the Personal Data you provide to keep you inform of the events you are interested in.

 

LEGAL BASIS

Legitimate Interest & Consent 

 

CATEGORIES OF PERSONAL DETAILS

Identity information 

Contact information 

Location information 

Activity information: any information we may collect from you on the day of the event. 

adiClub information (for adiClub members only) 

 

RETENTION PERIOD

Duration of the event and statutory limitation period of 5 (five) years from the date of collection in case of any disputes.

RECIPIENTS

adidas Controller organizing the event. 

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Event Partners (where applicable) 

IT Cloud Solution Providers (where applicable) 

 

XVI. PRODUCT RESEARCH AND DEVELOPMENT

PROCESSING

We conduct analysis to research improve our products and services. This includes asking you questions in surveys, asking you for feedback, asking you to test our products and provide us with a review, asking other service providers to conduct market and product research for us, try new technologies in our product that might collect Personal Data to stay ahead of the competition. We retain this information based on our “legitimate interest”, so by participating in any product review or survey, you agree that this is our legitimate interest. Where you wish to object to this legitimate interest, we will anonymise your information, so it is no longer Personal Data. 

 

LEGAL BASIS

Legitimate Interest & Consent 

 

CATEGORIES OF PERSONAL DETAILS

Identity information (only if required by the project) 

Contact information (only if required by the project) 

Location information (only if required by the project) 

Size information 

Purchase information (only if required by the project) 

Behavioural and Profile information (only if required by the project) 

Community information: this is the response you provided whichever format agreed at the time of the project. 

Social Media information (only if required by the project) 

Activity information (only if required by the project) 

Device information (only if required by the project) 

Correspondence (only if required by the project) 

Preference information 

adiClub information (for adiClub members only) 

Health information: if a project requires you to also provide health information, we will explicitly ask for your consent.

 

RETENTION PERIOD

The duration of the project and statutory retention period of 5 (five) years from the date of collection stated to protect our IP rights.

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Prospective Buyers and Investors 

Business Consulting Service Providers 

Data Analytics Solution Providers 

Manufacturing Providers 

IT Cloud Solution Providers 

 

XVII. LEGAL OBLIGATION - COOPERATION WITH LAW ENFORCEMENT AND REGULATORY AUTHORITIES (INCLUDING COURTS)

PROCESSING

We are legally required to provide the relevant Personal Data for reasons including national and public security, crime prevention, investigation and prosecution, anti-money laundering, judicial proceedings, protection of other individuals’ rights and freedoms, and enforcement of civil claims, as and when requested, by way of valid requests, by the relevant law enforcement authorities. We may not be able to notify you if it is against the law to do so. 

 

LEGAL BASIS

Legal Obligation

 

CATEGORIES OF PERSONAL DETAILS

All Categories of Personal Data as validly requested by the relevant law enforcement authorities and which directly relate to the relevant enforcement proceedings. 

 

RETENTION PERIOD

For as long as required by the applicable laws relating to the specific law enforcement proceedings but, in any case, shall be for a period of 5 (five) years from the date of collection.

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Local and national government authorities, including tax authorities 

Local and national law enforcement agencies 

Local and national judiciary 
 

XVIII. COLLECTING YOUR DEVICE INFORMATION ON OUR WEBSITE USING COOKIES, PIXELS, TAGS, AND SIMILAR TECHNOLOGIES (COOKIES NOTICE)

When you visit the adidas site, we store data collectors such as cookies, tags, pixels, tag containers, beacons, among others, in your browser to obtain certain information about your current browsing session. These technologies are often referred to as “Cookies” collectively by other websites. Cookies also enable our website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. We use Cookies for different purposes, which also mean they have different legal bases. Please review the information below to understand how we use different types of Cookies to fulfil different purposes. 

 

PROCESSING

“REQUIRED” – site functionality and business operation. 

We use “Required Cookies” to operate our site. This includes storing a unique identifier to manage and identify you as a unique visitor to our site, to provide a consistent and accurate service to you. This includes making sure that we remember the products you have placed in your cart, or your language preferences. These Cookies are stored for the duration of your browsing session. Without these Cookies, you will not be able to view our site properly. 

 

LEGAL BASIS

Legitimate Interest & Consent 

 

PROCESSING

“FUNCTIONAL” – website improvement and performance 

We use “Functional Cookies” to continuously improve our website performance. This includes using the data we collected from you to do the following: 

Web analytics —Based on your browsing behaviour, we will analyse the data to improve the functionality and design of our site. 

Ad response rates— Based on how you come to our site, we will measure our ad response rates by analysing our ad click-through rates to improve the effectiveness of advertising purchased on a site external to ours. 

Affiliate tracking— We need to let our affiliate marketing partners, or service providers have certain information if you came to our site, and purchased products, through a visit to theirs. This is required as we may need to provide them a fee for such services. For this purpose, we will share information about your visit, including the products you have purchased. 

Error management— We measure errors presented on a website, to make sure we fix bugs or any issues promptly. 

Testing designs— We need to use A/B testing or multivariate testing, to ensure a consistent look and feel is maintained for the user of the site in the current and subsequent sessions. 

 

LEGAL BASIS

Legitimate Interest & Consent 

 

PROCESSING

“MARKETING” 

We use “Marketing Cookies” provided by our advertising partners to make sure our advertising messages are shown to you at the right time and the right place. These Cookies are persistent but time-limited cookies. These Cookies contain a unique key to distinguish individual users’ browsing habits. We also use these Cookies to limit the number of times a user sees a particular ad on a website and to measure the effectiveness of a particular campaign. The identifier stored by these Cookies are provided by our partners. We cannot use the same identifier in our own systems. We also use these cookies to serve ads that are relevant to your immediate geo-location, for example to provide you with the nearest store where the product you are browsing may be available. 

 

LEGAL BASIS

Consent & Consent 

 

CATEGORIES OF PERSONAL DETAILS

Device information 

Location information 

Behavioural and Profile information: this is collected through observing your browsing behaviour 

Preference information (if available to adidas) 

 

RETENTION PERIOD

The cookies, pixels, tags, and other similar technologies used to collect your device information and browsing behaviour information are stored in your browser for the session or for as long as you do not clear your browser cookie setting. 

The data we obtained through the cookies related to other purposes will be stored for a period covering the duration of that purpose but, in any case, shall be for a period of 5 (five) years from the date of collection. 

 

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Site Administration Support Providers 

Business Consulting Service Providers 

Data Analytics Solution Providers 

Advertising Agency Partners 

Social Media Platforms 

Targeted Marketing Service Providers 

 

You can change your browser settings to delete or prevent certain cookies from being stored on your computer or mobile device without your explicit consent. The ‘help’ section in your browser should provide information on how to manage your cookie settings. 

Find out how this works for your browser here: 
Internet Explorer: https://support.microsoft.com/help/17442/windows-internet-explorer-delete-manage-cookies 

Mozilla Firefox: http://support.mozilla.com/en-US/kb/Cookies 

Google Chrome: http://www.google.com/support/chrome/bin/answer.py?hl=en&answer=95647 

Safari: http://support.apple.com/kb/PH5042 

Opera: http://www.opera.com/browser/tutorials/security/privacy/ 

Adobe (flash cookies): http://www.adobe.com/privacy/policies/flash-player.html 

Google Chrome App: https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DAndroid&hl=en 

These websites will also help you understand more about how Cookie-based advertising works and how you can manage your Cookie Settings: 
http://www.aboutads.info/choices 

http://www.youronlinechoices.eu/ 

Network Advertising Initiative opt-out page: http://optout.networkadvertising.org/?c=1 

 

XIX. USER-GENERATED CONTENT (UGC) ACQUISITION FROM SOCIAL MEDIA

PROCESSING

We invite you to provide your images to us via social media platforms by following specific instructions such as “#yesadidas”. We will be using the images you provide for our campaign communications. We will obtain rights to your image through a licence agreement in the form of our terms and conditions. By submitting your images via social media platforms to us, you will agree for us to use your images as described in the licence agreement. 

 

LEGAL BASIS

Performance of Contract & Consent 

 

CATEGORIES OF PERSONAL DETAILS

Identity information: your social media handler 

Community information: images, videos, comments, sound recordings and other files provided through the social media platform promoting adidas 

Social Media information 



 

RETENTION PERIOD

Duration of licence agreement and statutory limitation period of 5 (five) years from the date of collection in case of any disputes.

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

Event Partners (where applicable) 

UGC Support Partners 

Advertising Agency Partners 

Social Media Platforms 

IT Cloud Solution Providers (where applicable) 

 

XX. PUSH NOTIFICATIONS (IN-APP COMMUNICATION)

PROCESSING

When you use the adidas app, we use push notifications in this app to communicate with you concerning the purposes stated in this Privacy Policy. This includes information that relates to purposes based on the Performance of Contract (such as your purchase). You can switch off push notifications at any time using “Settings” in your mobile devices. However, if you switch off push notifications, we may need to contact you via emails for important messages relating to your purchase. 

 

LEGAL BASIS

Legitimate Interest & Consent 

 

CATEGORIES OF PERSONAL DETAILS

Device information 



 

RETENTION PERIOD

For as long as you use the app and do not switch off Push Notifications. We will, however, retain or store the relevant data in this case for a period of 5 (five) years from the date of collection.

CATEGORIES OF RECIPIENTS

adidas Data Controllers and/or ESOs 

adidas AG Subsidiaries and Affiliates 

 

XXI. OPERATION OF ADIDAS RUNNING FEATURES

PROCESSING

We process your personal data to be able to provide you with a seamless user experience when using adidas Running. This includes any data processing that is necessary for the use of the specific features you want to use, e.g. the comparison of activity data with those of other users, if you participate in a leaderboard ranking or a challenge. 

 

LEGAL BASIS

Performance of Contract

 

CATEGORIES OF PERSONAL DETAILS

Membership Administration Information 
Identity Information 
Contact Information 
Browsing Information 
Mobile Device Information 
Correspondence 
Image and Recording (if available to adidas) 
Personal Opinion (if available to adidas) 
Measurements (if available to adidas) 
Payment, Purchase and Transaction Information (if available to adidas)
Social Media Interaction and Activity (if available to adidas)
Fitness Activity Information (if available to adidas)
Behavioural and Preference Information (if available to adidas)
 

RETENTION PERIOD

Duration of contract and statutory limitation period. We need to keep the information in case of any legal disputes concerning the contract.

CATEGORIES OF RECIPIENTS

adidas AG Subsidiaries and Affiliates 
Data Analytics Solution Providers 
IT Cloud Solution Providers 
CRM Solution Providers 
 

YOUR RIGHT

HOW TO EXERCISE YOUR RIGHT

Access to information about your Personal Data 

You have the right to know whether or not we use your Personal Data, as well as the following information: a) why we have your Personal Data; b) what categories of data we have; c) what we do with your Personal Data; d) who has access to your Personal Data (and where they are); e) where your Personal Data might be transferred to; f) how long we are keeping your Personal Data; g) if you didn’t provide your Personal Data directly to us, how did we get them; h) your rights under applicable laws and the possibility to restrict processing; and i) if we use your Personal Data for any automated decision-making; j) in some cases, you have the right to know how our automated decision-making works, if the decision significantly affects you; and k) the history of all Personal Data which you have previously shared to us. 

You also have the right to have access to your personal Data for the purpose of altering, modifying or renewing the same, so long as such action does not interfere with our operations of the Personal Data processing system.

Please review the adidas Privacy Policy. 

If you have any questions about the Privacy Policy, please contact the the Data Protection Officer at DPO_ID@adidas.com.

Make sure your Personal Data are correct You have the right to make sure we are using the accurate details about you.

Log in to your account and make the corrections yourself. 
Reason: Privacy and Data Handling.

Delete your Personal Data 
You have the right to ask us to delete your Personal Data if: a) we no longer need it for a specific purpose, for example, a contract or a legal requirement; or b) you withdraw the consent you provided if we asked for your consent when we collected your Personal Data; or c) if you object to our use of your Personal Data based on legitimate interests we have identified, including direct marketing activities, unless we can demonstrate the compelling need of the legitimate interests.

If you wish to delete your Personal Data partially: Log in to your account and make the corrections yourself. 

If you wish to delete all your Personal Data: 
(a) for adidas App: Go to Settings > App Settings > Manage Account > Delete My Data & Account 
(b) for adidas website: Go to Visit Your Account > Account > Account Overview > Personal Information > Manage Account > Delete Account Reason: Privacy and Data Handling. 
 

Restrict how we use your Personal Data 
You have the right to stop us from doing certain things to your Personal Data when: a) you don’t think we are using the right Personal Data; b) you don't want us to delete your Personal Data, but you also don't think we are complying with the law; c) you want to make a legal complaint against us, but we want to delete the data; d) you challenge our explanation of our use based on a "legitimate interest"; or e) you have designated such Personal Data as confidential and not to be shared with any other party. When you successfully restrict how we use your Personal Data, we will only use your Personal Data with your consent, or unless it is required by law.

Log in to your account and make the corrections yourself, to remove the Personal Data you do not want us to process; or 

Contact the Data Protection Officer at DPO_ID@adidas.com if your request is related to a particular aspect of data processing that we carry out as described in this Privacy Policy. If the partial delay or restriction of Personal Data processing you requested is not feasible to implement without impacting our product offering or services to you under our Website Terms and Conditions and/or our adidas App Terms and Conditions, we will inform you accordingly. 

Reason: Privacy and Data Handling. 
Subject: Privacy – Restrict Processing 
 

Withdraw your consent 
When we use your Personal Data based on your consent, you have the right to change your mind and withdraw your consent at any time.

Unsubscribe from our Newsletters: 
Click ‘Unsubscribe’ at the bottom of the newsletter or marketing email that you want to unsubscribe from; or update your communication preferences in your account if you have one. 
If there are any technical issues: 
Please email Customer Service for support. 
Reason: Privacy and Data Handling. 
Subject: Unsubscribe Me from Emails 
Withdrawing other consent: 
Contact the Data Protection Officer at DPO_ID@adidas.com. 
Subject: Privacy – Withdraw My Consent 
 

Object when we process your Personal Data based on “Legitimate Interest” 
When we process your Personal Data based on “Legitimate Interest” as specified in this Privacy Policy, you may have the right to disagree and stop us from processing your Personal Data for this purpose. We may have compelling reasons, though, to continue processing your Personal Data even in the light of your objection. In such cases we will provide you with our rationale. We will respect and implement your objection in any case where it is related to direct marketing purposes. 
 

If you are objecting to email marketing: 
Unsubscribe from our Newsletters: 
Click ‘Unsubscribe’ at the bottom of the newsletter or marketing email that you want to unsubscribe from; or update your communication preferences in your account. 
If there are any technical issues: 
Please email Customer Service for support. 
Reason: Privacy and Data Handling. 
Subject: Unsubscribe Me from Emails 
For all other objections: 
Contact the Data Protection Officer at DPO_ID@adidas.com. 
Subject: Privacy – Object to Legitimate Interest 
 

Challenge the decision generated by our automated decision-making process
When we use automated decision-making tools or processes that lead to an outcome which produces a legal effect (such as Payment Fraud Detection), you have the right to understand the logic involved, the significance and possible consequences of this process. You also have the right to request human intervention, especially when this is used to conclude a contract with us. You can challenge our decision by expressing your opinion.

Contact Customer Service for support. 
Reason: Privacy and Data Handling. 
Subject: My Credit Card is declined – automated processing? 
 

To receive notifications on any data protection failures or data breaches which affect our Personal Data processing electronic system 
We will notify you of any such failure or data breach, by way of written or electronic notifications (as the case may be), together with information on what personal data was involved, when it happened, as well as what we are doing to mitigate and recover from the data breach or data protection failure, by not later than seventy-two (72) hours after we discover the occurrence thereof.

adidas Customer Service

ASK CUSTOMER SERVICE: https://www.adidas.co.id/en/contact-us  

Email:
• service-en@id.onlineshop.adidas.com (English)
• service-id@id.onlineshop.adidas.com (Bahasa)

Phone number: +62 800 1401953

adidas Privacy Team (for all users)

Data Protection Officer 
DPO_ID@adidas.com 
PT adidas Indonesia 
Gedung Menara Astra, Lantai 16, Unit #16 (A – F) 
Jalan Jend. Sudirman Kav. 5-6 
Kelurahan Karet Tengsin, Kecamatan Tanah Abang 
Kota Administrasi Jakarta Pusat 10220 
 

COMPANY / COUNTRY(IES) OF DATA PROCESSING: 
 

SERVICE :
 

adidas Singapore | Singapore 
 

Mobile Apps for adidas App and CONFIRMED 
 

Salesforce | USA, France and Singapore

Checkout, Customer Relationship Management, Newsletter Subscription, Customer Service

Amazon Web Services | USA, Ireland

Account Management

IBM | Netherlands, Germany

Order Management

adidas | Ireland

Data Privacy Platform

BazaarVoice | USA

Product Review Analytics

Adobe Analytics | UK

Data Analytics

Google Analytics | USA

Data Analytics

Amplitude | Germany

Data Analytics

Appsflyer | Ireland, Belgium

Data Analytics

PT Satria Antaran Prima Tbk | Indonesia

Delivery

PT Andiarta Muzizat | Indonesia

Delivery

PT Nusa Satu Inti Artha

Payment Processing

Rapyd | Iceland and Singapore

Payment Processing

PT Sinar Digital Terdepan

Payment Processing.